Pizzas and Burgers coming soon on Trains


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Train passengers would be given pizzas and burgers of their choice soon. They have to order their food on Indian Railway website and it would be delivered to their respective coaches. ready to serve pizzas, burgers and Indian Thalis would be served on last minute purchases by the vendor boys waiting for their customers on the platforms.

Highlights:

  • Indian Railways operates about 12000 railways carrying 23 million passengers everyday.
  • Quick service restaurants would set up their stores at railway station.
  • Vendor boys would be waiting for the passengers for ready-to-serve meals.

Leading Quick Service Restaurants (QSR) such as Domino’s pizza, KFC, Pizza Hut, Subway, Burger King are venturing by opening up stores at railway stations in the country. Such outlets are set to come up in food courts planned at stations such as Howrah, Mumbai, Madurai, Agra, Pune and Visakhapatnam. There are many restaurants who are tweaking their menus to cater train passenger.

Pizzas and Burgers coming soon on Trains

“With the rapid growth of passenger traffic and growing disposable income, brands cannot choose to ignore this segment for too long,” said Gaurav Dewan, chief operating officer of Travel Food Services, which has bid for setting up food courts in six railway stations. “These passengers on an average spend around 100-125 on a meal. While the passenger spends in a railway station are less than that in an airport, the former will give us almost double the volume of business than in an airport.”

Investments of Rs 200 crores has been line up to expand the presence of K Hospitality Corp among the railway stations and airports in next two years. Pizza hut, KFC and Costa Coffee are also bidding to set up food courts at railway stations.

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Pizzas and Burgers joints/industry to earn revenue of more than 2 crores per month due to railway hospitality and offer and their services to passengers travelling through trains

“This is an avenue to provide quality, tasty and, most importantly, hygienic food for passengers,” said Rohit Aggarwal, director of Lite Bite Foods. Some of them are working on product innovations so that they can provide and attract more customers. Like that of Domino’s Pizza, they have developed a gas-fired oven which works without electricity and this would help them to make pizzas in three minutes without compromising on their taste and textures.

However there are major challenges these restaurants may face while setting up their outlets on railway stations. Restaurants will have to work on their price point to compete with the local vendors,” said Abneesh Roy, an analyst at Edelweiss Securities. “Simultaneously, they will have to take into account the timeliness factor. With trains getting delayed, it will be a challenge for them to offer fresh food.”

Subway was the first one to introduce 70 inch sandvich in India. Subway India country head Ranjit Talwar said,”Setting up outlets at railway stations is a positive development and gets a captive market. Our store is being set up at Pune’s railway station and the profile of travellers fits with the Subway positioning,” 

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