Social media is taking the bread out of newspapers


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Social media contribute to the emergence and development of multiple projects in a variety of industries, but they represent a real threat to the online news publications that are losing audience because of changes in the mechanisms of search algorithms, means ad blocking, and users who do not care where to read news.

Source: www.socialsongbird.com
Source: www.socialsongbird.com

46% of people rely on social media for news

According to new research organization Reuters Institute for Study of Journalism, created at the University of Oxford, the number of Internet users in the United States looking to social media when searching for news, has almost doubled since 2013, rising from 25% to 46%. The corresponding survey which was attended by 50 thousand. Members from 26 countries, was held in late January and early February 2016 the YouGov research company.

Facebook is most viewed for news

Source: www.adweek.com
Source: www.adweek.com

The results should not come as a surprise for online publications, which, of course, in the course of events. The leader in social media is Facebook. This social network named 44% of respondents. Further there are YouTube (19%) and Twitter (10%).

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More than half of survey participants (51%) indicated that they are turning to social media for news on a weekly basis, and for 12% they are the main source of news.14% said social media Home News sources from 2197 US users. In 2015, there were those 11%.

Challenges:

One of the main challenges for publishers today is to the sea between the distributed social networking content noticed. Less than half of the respondents reported that they are aware of media brands, which they read news in social networks. ad blocking tools generate for publishers even more serious difficulties. Slightly less than a quarter of respondents (24%) said they had resorted to the means of ad-blocking when using browsers.

social media
Source: bosmol.com

Search algorithms that present content to users in social networks, as taken from the publishers of the audience. The study found that due to the nature of algorithms respondents are missing important information and are deprived of the possibility to get acquainted with the alternative point of view, but the young audience gives preference to the search algorithm for the real editors. Almost 36% of respondents said that they are interested in looking for news in the search engines, 30% prefer to read materials of journalists and editors, and 22% want to see the content that has been viewed by their friends.

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Social media is taking the bread out of newspapers

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